Introducing "The Present Time" from Davines — Color That Cares for Your Hair 🌿
- Craft House Salon
- Apr 24
- 2 min read
At Craft House, we’re all about embracing the now—and we’ve got a colorful new way to help you do just that. Say hello to The Present Time, the latest demi-permanent color line from Davines that's not just beautiful, it’s brilliant—for your hair, your confidence, and the planet. ✨
Whether craving a soft refresh, a vibrant tone-up, or a little flirtation with change (without a full commitment), The Present Time is your new go-to for healthy, happy hair color. Let’s break down why we’re so excited about this line:
Color That Loves Your Hair Back
The Present Time isn’t just about looking good—it’s about feeling great, too. It’s enriched with cutting-edge Biomimetic Hair-Restoring Technology, which mimics your hair's need to stay strong and shiny.
You’ll get:
Hair that’s up to 34% stronger and more resistant to breakage
Up to 76% restored lipids (aka moisture and strength!) in a single service
Shine that’s off the charts—10x shinier for fashion colors and 6x for natural tones
This isn’t just color, it’s a hair spa day in disguise.
A Shade for Every Mood
With 60 gorgeous shades, The Present Time delivers everything from soft, natural dimension to bold fashion-forward tones. It’s designed to give:
Delicate lightening (think sun-kissed softness)
Gorgeous shine and reflectivity
Up to 70% white coverage on naturals, and 50% on fashion shades
And because it’s demi-permanent, you can explore color with less commitment and more creativity.
Planet-Friendly & Salon-Smart
At Davines (and at our Craft House), sustainability isn’t just a buzzword—it’s a mission. The Present Time is:
Made with 88–93% natural-origin ingredients
89–99% biodegradable
Packaged smartly with less waste and more recycling
Powered by Regenerative Organic Certified™ coconut oil, giving back to the environment and local communities in Sri Lanka
Plus, it rinses out 40% faster than traditional dyes, saving time and water.
Ready to Embrace the Present?
Whether you want a subtle shift or a new vibe, The Present Time makes it possible without compromising hair health or the environment. Some of our fave uses?
Toning highlights for extra dimension
Softening root growth with a base break
Refreshing faded lengths with rich, luminous color
Creative pops on lightened hair for a bold seasonal switch-up
Your hair deserves color that feels as good as it looks—and we’re here to make it happen. Come in and experience The Present Time for yourself. Let’s create something beautiful, together.
Want to book your color transformation? Call us or click here to schedule your appointment today!
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